BlueCube S.r.l. (hereinafter, “BlueCube,” “we,” “us,” or “our”) operates the website bluecube.it (the “Website”).
This Privacy Policy explains how we collect, use, and protect information when you visit our Website.
Effective Date: October 1, 2025
1. Data Controller
The data controller responsible for the processing of your personal data on this Website is:
BlueCube S.r.l.
Via Colombo 10 – Palazzo A
20066 Melzo
Milano
Email: privacy@bluecube.it
2. Information We Collect
As a corporate showcase website, we do not collect personal data that directly identifies you (such as name, email, or telephone number) because there are no registration forms, contact forms, or login areas.
The only data we collect is non-personally identifiable information and pseudonymous data related to your use of the Website, primarily through Google Analytics.
Data collected via Google Analytics:
– Usage Data: Information about how you use the Website, such as the pages you view, the time spent on the Website, the pages that brought you to our Website, and the pages you exit to.
– Technical Data: Information about your device, such as your IP address (anonymized), browser type, operating system, and screen resolution.
– Location Data: General, non-precise location information inferred from your anonymized IP address (e.g., country or city).
3. How and Why We Use Your Information
We use the information collected via Google Analytics exclusively for the following purposes:
| Purpose of Processing | Legal Basis |
| Website Performance Analysis | Your Consent (obtained via the cookie banner) and our Legitimate Interest in improving our Website. |
| To monitor and analyze traffic, understand visitor behavior, identify popular content, and improve the functionality and content of the Website. | |
| Security and Technical Integrity | Our Legitimate Interest in ensuring the security and proper functioning of the Website. |
| To detect and prevent technical issues and malicious activity. |
4. Cookies and Tracking Technologies
Use of Cookies
Our Website uses cookies and similar tracking technologies to enhance your experience and to facilitate the Google Analytics service. Cookies are small text files stored on your device when you visit a website.
We use an on-site cookie banner to request your consent before placing non-essential cookies (like those from Google Analytics) on your device, in compliance with applicable regulations like the GDPR.
Google Analytics
We use Google Analytics (provided by Google Ireland Limited) to measure and analyze Website traffic. Google Analytics uses cookies to collect information such as the duration of your visit, the pages viewed, and the number of visits.
5. Sharing of Information
We do not sell, rent, or trade the information we collect.
We share information only with Google as a data processor for the sole purpose of providing the Google Analytics service. Google’s use of this data is governed by their own privacy policies.
6. Data Security
We take reasonable and appropriate technical and organizational security measures to protect the information we process against unauthorized access, disclosure, alteration, or destruction. However, no internet transmission is 100% secure.
7. Your Data Protection Rights
Depending on your location (e.g., if you are in the European Economic Area), you may have certain rights regarding the information we hold about you. These may include the right to:
- Access your personal data.
- Request Rectification of inaccurate data.
- Request Erasure of your data (the “right to be forgotten”).
- Object to or request Restriction of processing.
- Request Data Portability.
- Withdraw Consent at any time (by managing your cookie settings or opting out of Google Analytics).
- Lodge a Complaint with a supervisory authority.
To exercise any of these rights, please contact us using the contact details provided in Section 1.
8. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The “Effective Date” at the top of this page indicates when this policy was last revised. We encourage you to review this policy periodically.